Design from Italy's Best

The venerable family company Pininfarina, based in Turin, is synonymous with high-quality automotive design. For 78 years, the Italian company has been designing entire vehicles for automakers. One of those vehicles indebted to the "Pininfarina" design shop is the Everest. Lowie Vermeersch, director of design at Pininfarina, is especially pleased with the design of the controls for the new Everest: "It was a special challenge for us to convert the outstanding operator control concept into an exceptional work space design," he says. "For us, design is the bridge between function and emotion. So we focused our attention on the specifications for the everyday work of the vehicle and equipped it with innovative design elements that up to now have only been found in high-quality passenger cars. Now, for the first time, there are gleaming metal elements on the operator panels of a snow groomer, and the individual control elements have their own special, attractive styling.
In ways like these, PRINOTH and Pininfarina helped maintain a visionary, forward-looking perspective."

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