SNOWLICIOUS in America
Steamboat Springs, CO – June 01, 2018 – Steamboat Ski Resort took delivery earlier this spring of North America’s first SNOWLICIOUS food truck concept snow groomer, manufactured by PRINOTH.
“Steamboat is thrilled to announce the Taco Beast, a roaming PRINOTH snowcat redefining on-mountain dining,” said Rob Spence, vice president of food & beverage for Steamboat Ski Resort & Corporation. “The SNOWLICIOUS concept is an obvious choice for our resort; bringing delicious tacos and drinks, DJ music and a fun party directly to guests on the slopes. We’re hearing from Steamboat fans far and wide about their excitement to see the Taco Beast in action next winter.”
Steamboat’s Taco Beast will serve carne asada and al pastor “trail tacos” the resort’s take on street tacos, as well as breakfast burritos, esquites (Mexican street corn on the cob), Mexican-style beer and margaritas. The Taco Beast will debut at the resort this summer with a base area location; for winter the Taco Beast will travel the mountain with new locations throughout the season. Come winter, the resort will feature a Taco Beast website alerting guests to the snowcat’s location and operating dates and times.
PRINOTH’s strong collaboration with Steamboat spanning over 24 years as a provider of snow grooming equipment and after sale services was key to the success of this transaction. A team comprised of specialized technicians from PRINOTH’s Regional Distribution Office located in Grand Junction, CO, ensured the SNOWLICIOUS groomer was fully prepped and ready to be operational for the delivery date. “This transaction reflects the entrepreneur spirit that Steamboat has always demonstrated as a quality destination for ski & snowboards enthusiasts alike,” mentions Charles Blier, VP of Snow Grooming Sales, North America. “PRINOTH is proud to be part of this project and will continue supporting Steamboat in their quest to bring creative ideas to the slopes”.