SNOWLICIOUS, the PRINOTH snow groomer, inspired by the food truck concept arrives in “Piazza Beccaria” Milan on the 22nd of November 2015
Bormio is skiing, but also taste: for this reason the reknown italian location Valtellina has decided to bring to town a taste of its culinary delights, organizing a big party all inspired by the mountain street food. The event highlight which will occupy Piazza Beccaria on the 22nd of November from 11.0 a.m. until 19:00 p.m. will be SNOWLICIOUS: a real snow groomer branded PRINOTH transformed into a food truck.
The event in Milan will be the firts public apperance of the SNOWLICIOUS project, before the partnership with Audi Italy which will occupy the snow groomer for the winter tour in various hot spots on snow at major and important events by the house with the four rings:
» Audi Night – Rifugio Comici 18.12.2015
» Audi FIS World Ski Cup – Madonna di Campiglio 20.-22.12.2015
» Audi quattro Ski Cup – Rifugio Patascoss Madonna di Campiglio 5 / 8 February 2016
» Freeride Challenge Punta Nera - Cortina 25 / 27 March 2016
and many more …
The culinary art on slopes has one and only name: SNOWLICIOUS
This winter, PRINOTH and the Italian Chef Andrea Campi are set to launch a joint project called “SNOWLICIOUS” Inspired by the food truck concept, the chef and his team will be able to use a snow groomer to cook up dishes in even the most unconventional places, but always in close proximity to a piste. Campi is very keen to use fresh and authentic ingredients from the Valtellina to create top-quality street food with a difference. The SNOWLICIOUS concept is available to rent for events, or even to buy for permanent use.
See you in Milan, but also at high altitude this winter!