PRINOTH supports the ‘Dein Winter. Dein Sport.’(Your Winter. Your Sport) initiative
The initiative ‘Dein Winter. Dein Sport.’ (Your Winter. Your Sport) has one primary goal: To excite people for winter sports, our favorite activities. This initiative, which to date remains unique, was originated by the German Ski Association, German Ski Instructors Association and the Snowboard Association of Germany. Under this umbrella, a unique network of various winter-sports-industry representatives as well as tourism associations and ski area operators was formed. Along with partners from outside the branch, PRINOTH communicates the benefits of sports in the mountains and helps to increase its attractiveness.
The initiators and supporters are aware of a shifting of values in society and are intensively and seriously taking this change into consideration. The foundation for the further development of winter sports must be a fair balance between economic and ecological challenges. In this regard especially, PRINOTH has much to contribute.